British Venison - Natural Adult Dog Food

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  • High levels of freshly prepared, ethically sourced, local meats
  • Complex carbohydrate; naturally packed with nutrients, low-GI
  • Added Omega 3 & 6 for added health benefits
  • Naturally healthy, functional, transparent nutrition

British Venison from our Grain Free Range is a premium quality complete and balanced diet for pet and working dogs.

Functional - Healthy - Honest.

This select product contains 50% grass-fed British Venison blended with Scottish Salmon. Meat being the main constituent follows our ancestral concept of feeding - the food of the wolves. Large meat content diets are not only extremely tasty and digestible but are also very healthy... 'We use high levels of venison in our Venison and Sweet Potato recipe and to maintain a supply throughout the whole of the year we use venison from a selection of Britsh farms. The deer are raised free range, as nature intended, on the rolling open countryside of protected estates and parks. Natural flora and fauna are the foodstuffs of the deer as they roam through the grasslands and woodlands of these parks.

For our carbohydrates we use the complex carb; Sweet Potato. Sweet potato is another highly digestible ingredient, this premium carbohydrate has a low glycemic-index (Low-GI); this is a measure of how quickly a food causes the dog's blood sugar levels to rise. Preventing a spike in blood-sugar of can prevent diabetes etc. Whilst rich in dietary fibre and vitamin A, sweet potato also provide sources of; vitamin C, manganese, copper, pantothenic acid, and vitamin B6.

Naturally occurring and added Omega 3 & 6 acids are contained within this food. Omega 3 and 6 has been shown to support skin and coat quality, added gloss, reduce skin inflammation, visual development, and cognitive function. As it reduces inflammation, Omega 3 has also been shown to help joints become more supple.

As with all of our products, we never use artificial colours or preservatives. We ethically source our ingredients and buy as local as possible. We never use any GM or potential GM contaminated ingredients in our products. All products are endorsed and approved by Vets.

Oil 14.0%
Protein 24.0%
Fibre 4.0%
Digestible Energy 347 Kcal/100g
Omega 3 2.92%
Omega 6 0.94%


  • British Venison & Salmon 50%
  • Sweet Potato 27%
  • Potato 7%
  • Peas
  • Pea Protein
  • Linseed
  • Beet Pulp
  • Omega 3 & 6 Supplement
  • Vitamins & Minerals
  • Vegetable Stock
  • Herbs
  • Prebiotics (FOS & MOS)
Weight of Dog Feeding per Day
1 - 5kg 25 - 90g
5 - 10kg 90 - 150g
10 - 20kg 150 - 250g
20 - 30kg 250 - 340g
30 - 40kg 340 - 420g
 40kg+ 420g+ 

Feeding amounts depend on activity level, age, breed and environment. Although the above chart can be used as a guide, some need more/less.

Delivery Information

UK Mainland 

We aim to deliver all UK mainland orders within 2-5 working days from receipt of order via Royal Mail. All orders with a value of £30.00 or more qualify for free standard delivery.

UK Offshore & Ireland 

We aim to deliver all UK offshore and Ireland orders within 4-7 working days from receipt of order. All orders with a value of £40.00 qualify for free standard delivery.

Returns Information 

Should you wish to return anything you bought from us, we are happy to provide a full refund (including delivery cost) on any products featured on our website, providing the products are returned to us undamaged, in original packaging and within 30 days from the date of delivery.

Once we receive the returned products, providing that there are no issues with the condition of the items, we will process a refund via the original payment method within 7 days. 

Should you require to return an item to us, please do not hesitate to email us at or alternatively call us on 01792 805057, quoting your order number, so we may facilitate the return and refund accordingly.


Size Guide

We know it can be difficult getting an accurate size fit for your dog, that’s why we’ve created the size guides below to help find the perfect fit!

Whilst we strongly recommend measuring your dog, we understand that it’s not always possible if your buying as a gift or for a puppy, that’s why we’ve also created a general size guide by breed, which suggests the size which usually fits each dog breed.

Dog Collar Size guide

There are no standard collar sizes. As a result, we strongly recommend measuring your dog’s neck to ensure the perfect collar size.

Measure the circumference of your dog’s neck (as illustrated in the image) with a soft tape measure, pulling the tape snug but not tight. Allow enough room to slip two fingers between the collar and your pups neck. Take this measurement and choose the appropriate collar size.


Collar Length (Approx)


Extra Small

21.5 – 26 cm



27 – 31.5 cm

French Bulldog


29.5 – 35.5 cm

Cocker Spaniel


37 – 43 cm


Extra Large

48 – 54 cm

New Foundland

Dog Bed Size Guide

We recommend measuring your pet in their natural sleeping position to find the perfect bed size.

‘Take a tape measure and measure your dog from the head to just over the base of tail. Add 10cm to 15cm for small dogs, or 20cm to 30cm for medium to large dogs. When in doubt, size up, no one likes falling out of bed!’

Here are diamond dogs bed size measurements and examples:


Width (cm)



50 cm

Jack Russel


60 cm



70 cm

English Bulldog

Extra Large


German Shepherd

Dog Coat Size Guide

We strongly recommend measuring your dog’s, whilst your dog is standing to find perfect coat size.

To get the right fit of coat for your dog, measure from the base of their neck to the base of their tail (as illustrated in the image). Use that measurement to choose the right size. If your dog is between sizes, goes for the next size up!

Here are Diamond Dog Coat Size Measurements and examples:

Size (cm)

Size (Inch)







Mini Dachshund



Jack Russel



French Bulldog






Cocker Spaniel












German Shepherd



Rhodesian Ridgeback



New Foundland



Great Dane